Welcome to the metaverse, the next frontier of digital marketing. The concept of virtual worlds isn’t new, but in 2024, […]
Bite-Sized Branding: How Short-Form Video is King in Today’s Attention Economy
In 2024, the short-form video craze shows no signs of slowing down. What started with platforms like TikTok and Instagram […]
Sustainability Sells: How Eco-Friendly Marketing Is the New “Must-Have” for Gen Z
In 2024, sustainability isn’t just a buzzword—it’s a business necessity. Especially when it comes to Gen Z, brands are quickly […]
Why Guerrilla Marketing is Thriving in 2024: Rise of Creative Offline Campaigns in a Digital-First World
In today’s marketing world, digital campaigns dominate. We’ve all become familiar with highly targeted online ads, influencer collaborations, and AI-powered […]
Data to Delight: Transforming Marketing with Predictive Analytics.
In the ever-evolving landscape of digital marketing, predictive analytics is emerging as a game-changing tool for brands. As competition intensifies […]
AI Influencers: Shaking Up Social Media Marketing in 2024
In the ever-changing landscape of social media marketing, 2024 has introduced an exciting twist — AI-powered virtual influencers. These digital […]
Top 5 Marketing Blunders of 2024: Lessons from Big Brands and How to Avoid Them
2024 saw its fair share of marketing mistakes, even from well-established brands that should have known better. From tone-deaf campaigns […]
Canadian Meal Kit Startup’s AI-Driven Innovation Drives Sustainability and Growth.
In 2024, MealPrepGo, a Canadian meal kit delivery startup, has positioned itself as a leader in the competitive food delivery […]
How ApplyBoard is Leading Canada’s EdTech Revolution.
ApplyBoard, a leading Canadian edtech startup, is making waves in 2024 by optimizing its marketing strategy. With economic uncertainty and […]
Best SEO Practices for E-commerce Startups in Canada 2024.
1. Voice Search and AI-Driven Content As voice search becomes increasingly popular, e-commerce businesses are adapting by targeting long-tail, conversational […]